[Semiconductor_Fabless] Google: Expanding Beyond Search Ads into In-House Semiconductor Development

Google : Alphabet C [Posting: 2025.05.01] The software giant Google has been pursuing a strategic shift toward cloud, AI, and semiconductor internalization since 2020 . Search advertising , which accounts for 56% of its total revenue , remains the company’s primary source of income. With the introduction of AI Overviews and Circle to Search , user engagement is steadily increasing. In terms of semiconductors , although revenue from this segment stood at approximately $4 billion in 2024—only 1.1% of total revenue —Google’s internalization strategy is expected to expand its share in the coming years. Semiconductor-related revenue includes earnings from A I infrastructure within Google Cloud , Tensor SoCs in Pixel devices, and licensing of TPU and Axion chips . The Tensor G1 to G4 models , which serve as SoCs for Pixel smartphones, were manufactured using Samsung Foundry's 4nm and 5nm processes . However, the upcoming G5 version is expected to be manufactured using TSMC’s 3n...